Also Pepsi also use distribution strategy according horizontal marketing system: Pepsi is partnering with restaurants serving fast food KFC, Pho 24 in the distribution of beverage products to consumers. In the morning of 07/09/2009, the company Pepsico Vietnam was the Kinh Do Corporation signed a cooperation agreement business, opening for business cooperation between beverage company owned by national and confectionery food companies in the domestic prestige. This form of cooperation based on the different distribution channels to expand sales and market development.
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