In Vietnam, Piaggio's new in the motor market. This is a very potential market but are dominated by rival Yamaha, Honda and many other brands. In these elements, the Piaggio strategy requires not take risks and provide as much of the appeal to the customer as possible. Piaggio may apply to market price, which is a low-price policy. When the product is launched for the first time to set the price at around $ 10,000 per product. This price will be appropriate for advanced engine products. Moreover, Piaggio combined market penetration pricing with price range to have more choices for their customers. Besides having two engine series as V7 and California 1400 has higher quality. With better quality of course the price will be slightly higher. It costs $ 17,000 per product. Piaggio can also apply the price adjustment strategy to attract customers. For example, Piaggio can discount of 5-15% for the Outlets when they purchase more than 70 products and 100 products.
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