Bkav BPhone choose to attack high-end smartphone segment, for the following reasons:
The company wants to have a difference compared to the other names Vietnam smartphone business is common in smartphone segment.
With the discerning of customers today, the Vietnamese smartphone with mediocre quality is difficult to attract customers.
According to the above study, the proportion of high-end smartphone users have chosen is very high.
Features that consumers weigh when buying a smartphone are: ..., BKAV selected premium segment to avoid having to cut costs without making the products attractive design, configuration weak or low quality components; thereby giving a bad experience for the user.
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