Analysis SWOT matrix of Omo:
* Strengths: (Strength)
Products Omo Unilever has combined three elements: the safety of hands, washing the smell of bleach and laundry detergent in the same product hit the market has attracted the interest and be housewives Vietnam very unreliable, and look over (60% market share in the consumer).
With the support of the global Unilever should have strong financial resources
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