Chapter 2 aims to consider the concept of marketing and analysis of the previous study to collect data for this article. First, the definitions and the different concepts of marketing will be stated in this section. Next, there will be a discussion about the role of marketing in the business. The most important part of this chapter is focused on the marketing mix and the key components of it. Second, we will go deep into the analysis on customer satisfaction when shopping and feel the services at the supermarket.
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