Price is an equally important part of the
marketing mix including wholesale prices, retail prices, discounts, rebates,
credits. Price should be commensurate with the value of the customer receiving
goods and competitiveness.
Pricing strategy of the company is based on four factors: the situation of
competition, market trends, costs and an estimated of
the value that customers will receive.
In favorable conditions, pricing strategies of companies all
colored art major. However, it is unfortunately not
always everything is smooth sailing.
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