Market factors have enormous influence dominates the entire rice export activities of each participating countries. Which may review on the following basic elements: The needs of the market of the products of rice: rice is the essential goods, like other goods it also depends on income, residential structure, tastes ... When the higher income requirements on the number of rice falling but in that of high-quality rice has increased to hươngs cents (in the developed countries: Japan, Europe, etc.) in contrast with the low-quality rice bridge reduced the proportion of rice for consumption in the total income is still rising. Rice supply on the market is an important factor in the export. The export enterprises need to know about the possibility to export each of its rice as well as the ability of the competitors. On the world market of rice products varied, plentiful, demand for rice stretch less than the price so if too much increase in supply could lead to excess of supply that is detrimental to the export enterprises. The price is an important factor is the measure of the supply-demand balance in the market economy. But the demand for rice is less volatility but with these specialty products, the daughter has a pretty big decision.
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