The group introduced product lines obscured wrinkles, stretch lips and eyelids products such as makeup base with modern tones with natural skin color. L'Oréal Paris leader in this field with True Match line of products, while also giving Maybelline products Dream Matte Mousse foundation. In addition, L'Oréal also offer all kinds of lipstick and lip gloss formula contains collagen, makes lips look plump and full of life. In late 2009 early 2010, L'Oréal UK noticed a sharp increase in demand for dark-colored lipsticks on the market. Therefore, on May 10-2009, the company launched Rouge d'Armani product, the product quickly in the top-selling brands. Fatal Red lipstick Color Sensational lipstick line of Maybelline New York is the best selling color, accounting for 12% of sales, although it is only available in the market in May 8-2009.
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