Root (1987) says that joining the international market is a strategy that makes the product, technology, people skills, management and other resources of the company entry in the world market. Shama and Erramilli (2004) suggest that this strategy allows companies to showcase their products from a host to the guest country, or by marketing activity or both products and marketing activities. According Dehresson (2008), international market entry is a good and effective method to implement the company's resources (such as technology, human skills, ..) into foreign markets.
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