IT IMPACTS THE PATH-OF-PURCHASEAccording to the APN Outdoor, 70% of purchases are occurring outside of the main shopping and retail centers. Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase. Research collected by the seal off West Bank Outdoor Media Centre (OMC) shows that outdoor advertising is the advertising medium most seen by shoppers in ' the last window of influence ' before shopping.
đang được dịch, vui lòng đợi..
