Electric-Brand: Apple is one of the leading companies in the field of modern technology with "Apple" brand is famous around the world. Over the years, Apple has successfully built a brand the company by building himself a new Idol for people who love technology. Thus, when referring to apple will think about a brand, safe and popular class is also referred to as Addias in sports.-Level: most of Apple's products, including desktops, laptops, Tablet PCs, digital music player, and the upcoming smart clock. These products have captured the sentiment of customers around the world by good product quality, beautiful and refined form to lead the trend.Diverse applications source: analysts believe that the app store for their products, especially the iPhone and iPad has created a wonderful and safe application on the smart device. With more than a million applications from Apple, the iPhone can be customized to have the amazing experience.Customer loyalty: When prompted to Apple bites up they think right to apple, especially youth with pride and proud when they owned the apple device, plus they are very good at keeping old customers and make new customer resources-Apple care: this is one of the important parts of the large companies in creating good relations in communication with customers, here one of the tremendous contribution in the success of the Apple. They are always receptive to listening to the feedback from the customers from the area and the necessary replacement from the alternative products. Competive: It always comes with the Apple is one of the major trends in the environment, and indeed there are many competitors in the business, constant innovation, continuously improve the productivity of a matter of survival. A few years ago, Apple had to reverse the global music market with its iPod music player, followed by a "revolution" for the iPhone, iMac ... then a wide range of products to leading the trend was born. We can see that. Samsung, LG, HTC, Nokia ... all with a utility similar to the iPhoneA prestigious CEO: Steve Jobs, CEO of Apple has captured the hearts of customers through reputable, talented and friendly. Apple under Steve Jobs has achieved great success• WeaknessesUse-products: some Apple products are released to the public without success or not useful. For example, Apple iPad 2 will be confident that the final device to PC, but the user can still connect your iPad to your computer to activate and sync. Besides, the Apple iPod Nano has also made an error screen, and Apple had to recall and replace all defective product.-Price: easy to see, the price of Apple products on the world market is still high compared with other products of the same quality. Whatever I know Apple remains the intention to focus on the average-income customer-high, but with a growing customer base of rival companies with the launch of the medium range phone, at a price much lower than the results is one of the weaknesses of Apple.• The opportunityAhead of the trend: as mentioned above apple always was a pioneer in getting ahead of trends in the mobile phone companies Customers-Towards love technology: all Apple products are sold on the market as is perfect in every detail, can meet the needs of many different users and applications by using entertainment, this is a great advantage to convince the most favorite clients. Technology-Expanding Markets: Apple is one of the largest group born in America, but it looks like Apple CEO generation always dissatisfied with his part in the domestic market. Apple has had a tight relationship with the service provider for the wireless network and the Distributor. Apple can make Orange to spend more than £ 200, is the exclusive distributor of the iPhone. Besides this, Apple has to shake hands with one of the providers in Europe, and later to Japan and China. And of course, Apple's products are available on the home page of Warehouse.co.uk, and have a special place in the e-shop retail businesses such as Walmart.The mobile advertising market: Apple bought the company's wireless mode Quatto early 2010. This is considered a new step confirms the presence of the "loopholes" in the Apple ads on mobile phones, and contribute more to the "fire" in the war effort of the company to compete with Google. Can do, Apple is outstanding efforts to achieve maximum profit from the online world.Risks-Competition: successful means to attract competition, which makes Apple to market research, product development to maintain a leading position in the market.-Replace: currently, the large commercial companies like many Apple products: Nokia, Samsung, HTC ... and they are trying to do your best to make the products that consumers in the private market and the confidence of the people-The patent litigation: example in 2013, Apple has been embroiled in litigation with HTC on the issue of copyright infringement. The two industry giants Google and HTC's world began to hit the top of the Google position. That is the biggest threat to Apple.With the advantages and disadvantages from the analysis of the business environment and the resources of the business that Apple should have creative business strategy and performance
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