Internal elements often appear in the implementation of the market plan. In an erroneous marketing plan, it may lead to failure when a new product is brought into the market. So the company needs to have an effective marketing plan. Work details, work is not careful may also cause the company to go wrong. In order to avoid the lack of resources, their own activities, the company operating smoothly, the company needs to have a plan and the detailed steps, from the first to the last successful preparatory work, the success of a new product launch.In the program, the marketing department in the design of the market plan, they also need to be with other parts such as finance, resouce human development department.
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