The demand for liquidity (also called demand, request, demand, demand) is the desire to get specific products backed by the ability to pay and willingness to buy them. Human desires are infinite, but the resources are limited. Demand appears to have the desire and can afford to pay for that desire (ie money). Consumers when selecting goods also consider the possibility of purchasing (payment), they will choose which products best meet their needs based on ability to pay. Thus, the purchasing power of the specific needs of goods and services, is the concrete manifestation of satisfying needs through the consumption of such products. Other demands purposes only natural physiological, economic bridge concept and can be quantified. Research needs with the ability to pay are considered basic issues, the importance of marketing activities. This is also consistent with the objectives of the business is profitable.
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