To make a difference for products, companies can pay attention to these characteristics as uses, sizes, models, designs, the ability to assemble, disassemble, repair and. ..Create differences for service: in addition to the product, customers are always interested in these services, such as: customer service after the sale, home repair services, advise using, troubleshooting client... sometimes, the same product, if the company concerned with the service pack that came will yield the satisfaction of customer, making them more loyal to the company's products.Create differences for HR: employee who should be on constant contact, exchanges and work with customers. They key is to represent the image of the company in each transaction with the customer. So, a friendly staff, enthusiastic, knowledgeable, and professional responsibility, it left deep in the minds of customers.Create differences for the image: The image must be featured on the innovative, attractive, easy to remember, easy to convey and to have the difference compared to competitors. It can be set through the icon, the events and atmosphere of the company itself.
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