The goal of the Marketing trade ultimately is to ensure the profits of the enterprises when engaging in the trading process on the market. But the goal of direct Marketing can be defined as creating the biggest opportunity to consume the products of the business through which can reach the target profit. Commercial marketing research and development is to reduce the risks in commercial activities. Substance of Trade Marketing is redefined to suit the conditions of the modern economy location of home and business customers in the economic activity. From there use a synchronous manner and scientific perspectives of modern theories of organization and management in the process of approaching and conquer the client to consume the product
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