3. coordinate production management and sales management: currently not well coordinated. Manufacturing sales and the lack of information processing mechanisms of different characteristics ( "red-light mechanism") leads to the "Loading the trenches"! No coordination between the two sides workflow, leading to passive management of production and affect other quality factors: the quality of the product is not as committed, late delivery (eg due to materials not available , to wait in), operating production disorder. Should design appropriate processes (workflow with approval who do or at what stage in the cycle). If there are impasses, the parties should agree, however, need to adhere to the process (to avoid exceeding approved levels or the "wheel")
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