In the North, South Korean cars wave is emerging as a strong alternative option for Japanese cars, especially in the small car segment, for first-time car buyers. The weather the harsh North should desire to have more practical car. At the same time, customer culture here want to show social status, class, personality, considered as the car is important asset, the customer where this desire to a small car, fashion, glossy. So Ford VN should attach importance to the opinions about the products of customers in North, Ford needs to create many small sports car model, has splendid silhouettes, color format, improved the rudimentary of the cars. To the North are feeling proud, extravagant when driving a car Ford
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