Green consumption has become the trend in Vietnam, but to be able to take advantage of and exploit this trend businesses need to know how to apply the appropriate marketing philosophy to build yourself a good marketing strategy as the departments take steps next marketing tactics to ensure it meets the needs of green consumers. In its limits, the article presents only a few elements of the macro market, one of the factors affecting green consumption and a small suggestion proposed. Also many of the other important issues that marketers also pay attention to in order to promote green consumption more popular or more, benefit to society, consumers and businesses to participate old.
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