Natural elements?Nature is the world around our lives, is the climate, hydrology, terrain, mountains, rivers, flora and fauna, natural mineral resources, etc. Under the eyes of executives is that the forces and factors that have very deep influence to the life of every human being on this earth. For example, living and lifestyle needs of the inhabitants of temperate the profound influence from the cold climate conditions and to the administrator to know the particularities of the commodity for the people of cold to policymakers the business accordingly. In our country every year from 10-13 tropical storms tore through and who also know that hurricanes, floods often have a huge influence on daily life and the business of everyone. His father is often considered the flood is devastating the enemy by its formidable. So the administrator can not account for the effects of the storm, flood, flooding in its business activities.Nature is not the only force causing disaster for humans, nature is the cradle of life. For many industries, the natural resources as minerals, water, forestry, seafood etc as sources of raw materials needed for production, the business of it.Protection, development and rational exploitation of natural resources are a requirement of urgency, the pressing objective factor in the operation of all each administrator. The pressure of clean and green environment protection, movement against waste in the use of natural resources will be more factors become increasingly important and increasingly greater influence to the decision of the administration system in each organization.In summary: The macro environmental factors including the economic environment factors, group social environment factors, environmental factors, technological factors and natural elements; the group elements in a relationship with another powerful influence to production and business activities.Vì vậy khi nói đến quá trình quản trị sản xuất kinh doanh, quản trị gia phải dự báo chính xác các yếu tố môi trường vĩ mô, để có thể đề ra một chiến lược phù hợp giúp doanh nghiệp tồn tại và phát triển.
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