When a customer business center and try to create a high level of customer satisfaction, it encountered an obstacle that is difficult to increase the maximum level of customer satisfaction. First, if you increase customer satisfaction by reducing the selling price of the product or service will increase may reduce the profitability of the business. Second, businesses can increase profitability in other ways such as improved production or increased investment in research and development.
Thirdly, there are now obliged to meet the demands of interest groups other enterprise employees, dealers, suppliers and the shareholders. The increased cost to increase the level of customer satisfaction will reduce funding to increase the benefit of the group.
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