- Define Growth opportunity of Oral Care Category in Vietnam via four angles: portfolio, channels, merchandising and promotion with support from internal data and market research data (Retail Audit, Gain & Loss, U & A, Shopper behavior ...)
- Propose sales target from building impact of promotion with forecast volumes, seasonality and Marketing campaign.
- Manage performance of Oral Care Category: conflicts channels, performance by brand by channels, budget ...
- Develop and deploy tools for trade from understanding Supporting retail, shopper insight and salesmen: promotion, POSM, selling tools, objection handling tools, etc. ...
- Category Building Integrated Plan Partly develop key role of Trade with part via 4 steps: Category and Channel Audit, National Category Building plan, Jobs to be Done for Trade Category Plan.
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