The Electrolux strategy is based on four pillars: growth, innovation, operational excellence and the people and the leadership. The focus is to strengthen our position in core markets Electrolux and increases sales in the growth markets. This is achieved by increasing the speed of bringing innovative products to market and growth in the new segment, distribution channels and product types. In addition to organic growth, Electrolux saw a potential to grow through acquisitions. Electrolux are leveraging the power of global and scope to increase efficiency and reduce operational costs by coordinating global operations, optimize the manufacturing footprint and reduce complexity. Dedicated staff with diverse backgrounds and a leadership position in sustainable development is needed for Electrolux to implement its strategy and achieving its goals. The goal is to develop, resource efficient solutions for smarter, more accessible to meet the needs of the people and improve their daily lives and contribute to sustainable development-the purpose of Electrolux.
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