Requirements set out in the development of a new logo to reflect the image of organic products that the company offers, but it also reflects the views of environmental protection. Therefore, the concept of this article focuses on the exploitation of metaphor creates familiarity with the customer for product images clean, based on criteria of CP cute, attractive, and easy to remember. Concept is based on factors reveal the content that brands want to convey, which will include implications for the friendliness of the products from CP.
The logo was developed based on the idea of using photographs Cock according stylized origami shapes. Origami is an art of paper folding has come from Japan. The use of the idea of origami to help highlight the idea of the company CP used packaging recycled paper from chicken feathers, and above all help the viewer to feel this is a company that provides organic goods For paper materials always creates a feeling of closeness and environmental friendliness.
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