Japanese tradition from ancient times, not live to eat salmon from fish, fish eat only natural extraction from the sea. Thanks to fund market development and market strategy properly, Norway successfully changed this habit of people began hiring chefs from famous Japanese traditional dishes made from Norwegian farmed salmon Captain. Tens of years, hire someone dressed NSEC ethnic Norwegian Japanese invited to taste dishes from farmed salmon in the supermarket. NESC distributing books including famous chefs of Japanese Cooking Japanese traditional dishes from farmed salmon. The result moved him into a Japanese imports of Norwegian farmed salmon.
Chilean salmon farming industry has learned from Norway and innovations to build a common brand. Trade and Promotion Board of the Government of Chile (ProChile) has provided funding for the Association declining salmon farming. Government funding has been calculated at the rate of one - one for each dollar of the private sector, then descending to the level of government by 0 during 5 years and the industry has full cover costs and Self-control. The government paid a large portion of the marketing activities for the first time, but the program long-term development of the industry exported salmon have been successful thanks to the coordinated, well-planned between the private sector and government to jointly bear the costs, including branding, training, policy for export development, foreign direct investment, transfer of technology ...
brand overall salmon products has opened the market for each company and develop the market for all.
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