When Tesco set the first steps into the American market, U.s. businesses such as Wal-Mart immediately upon observation, and not even hesitate to "imitate" a number of strategic retail group this powerful.the retail group Tesco of Britain only to the us since 2007, but has set up Wal-Mart, the world's no. 1 retailer, on the defensive. Tesco has for the series "Cannon" by the launch of the first Fresh & Easy convenience chain store, has a surface area equal to 10000 square feet, the equivalent of 3,000 m2, in many cities in the States of California, Nevada, and Arizona in November 2007.
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