Therefore, this trend can change the way DTC companies market directly to consumers. Especially, they must reduce their advertising budget to rely more on celebrities and retailers, especially the best omni channels. Due to the fact that celebrities have their own follower communities, they are a suitable solution for brands to increase their awareness in social media environments, which pay less attention to advertising. In addition, when people are unlikely to watch advertisements, brands must expose their products to the physical store shelves of local retailers, so wholesale channels will continue to be re integrated as a key factor for long-term commercial brand success.
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