Identify, measure the psychological factors that constitute the behavior of individual investors, and assessing the impact of psychological factors on the behavior of individual investors, This essay is based on the investigation results analysis by questionnaires to investors consists of 19 questionnaires are designed according to the contents of the Finance Act for the purpose of identification and measurement of the behavior of individual investors. Sample size: 400 individual investors, about the parsing method, in addition to using the results through descriptive statistics, the essay also uses quantitative analysis methods include: analysis of factors explored (Exploratory Factor Analysis-EFA), regression analysis.
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