The relationship between service quality and customer satisfactionUsually businesses that service the quality of service is the level of customer satisfaction. However, many researchers showed, service quality and customer satisfaction are two distinct concepts (Zeithaml Bitner & 2000). Customer satisfaction is a general concept, talking up their satisfaction when consuming a service. Meanwhile, the quality of services focused on the particular component of the service.In the debate on the difference between the satisfaction and quality of service, there are some researchers suggest should consider satisfaction as a customer appreciation at the level of each separate transaction instead of the entire level. While the debate is not yet resolved, many researchers suggest should consider two concepts on both levels. Actually in the service sector, the two concepts of "customer satisfaction" and "quality of service" have fundamental differences based on the analysis of the causality between them. Customer's satisfaction is generally a broader concept of quality of service.Today, the primary goal of the service company is to satisfy the needs of customers if you want to get profit. They will continue to use the service and use more if was satisfying (Bitner & Hubbert, 1994). There are many different views about the level of client satisfaction (Oliver 1997), Bachelet (1995:81) the definition of customer satisfaction is a highly emotional reaction by customers to respond with their experiences as well as with the product or service they are using. The measurement of customer satisfaction to know our services business has made customer satisfaction. Services for clients are satisfied.
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