Domestic coffee business for that, just 20% of the population of Vietnam taking one extra day a coffee cup (25 g of powder 10 ml/glass), each year will consume additional 128,000 tons of coffee powder, equivalent to 196,000 tons of coffee bean, representing 14% of the coffee exports at present. Seeing the potential in the future, recently quite a number of major brands in the world jumps on investment.
soluble coffee market is still a lot of potential. According to the latest research of Nielsen Vietnam, instant coffee industry by 2012 rising to 34% in value compared to the year 2011. This number is only about 7.9% in 2003-2008, according to research by Euromonitor.
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