To understand more deeply, we will learn about Lincoln Electric strategy as well as the philosophy of employment system compensation, leadership, and communication of them. Next, based on the analysis of SWOT, PESTLE, as 5 forces and the parties concerned to find out the business model. Then, we'll learn about two typical markets of the company are the us and China, especially the discussion of a potential market in India and as well as the difficulties that Lincoln Electric can face in the current situation.
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