For example, Saigon Tourist Group has been very successful in domestic and foreign markets, thanks to the focus market segments to serve premium market, for high-income people and international tourists . The Group has been actively promoting its brand image associated with Vietnam friendliness, safety and innovation, attracting many visitors to Vietnam overseas country. The Group has adopted various forms of promotion such as through media, website, email, ... in order to fully introduce the charm of Vietnam. In addition, international conferences, the Olympic Games is an opportunity for enterprises to take advantage of opportunities to promote products. The Group has always focused its product development towards internationalization and standards of service quality. Business Marketing is especially focused and always made a good impression on your business image. It was successful because the application knows in reality theory, and to appreciate the role of Marketing Services.
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