4.yeu prime customer
market segment and customer needs: Unilever's target customers are young users, who are able to decide on the purchase of consumer products for themselves and their families. The main items to the consumers of dynamic young people, need the convenience products and high quality.
5. Current strategy of Unilever
- Triumph brand and innovation: success means developing products to catch up with the changes in consumer habits and in accordance with all jam-income people . Unilever uses breakthrough technology to make major improvements and better to market faster, supported by the best marketing activities.
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