Coca Cola company focused segments according to 2 main knowledge objectives: geography and population characteristics studied. Therefore, their target market is to serve all the people, especially the young. Besides, they also create many types of products tailored to the needs of each person as Coca Cola Zero-targets teens that don't want calories but want the taste or Diet Coca Cola-targets adults, between 30-50 who are health conscious but want the taste, etc. in addition, coca cola also performs the operation as in cans to peel up irritating curiosity and get the reception of the young or the empty bottle shell variable campaign into spray helps save costs or in conjunction with other organisations to protect the environment. In short, they would be sympathetic and easily promote their products to consumersreception
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