Kênh phân phốia. Hình thức xâm nhập

Kênh phân phối

a. Hình thức xâm nhập
Foreign Direct Investment (FDI) mang lại nhiều rủi ro nhất trong tất cả các hình thức, yêu nguồn lực và hợp tác cao nên đối với ngành thời trang nó không phù hợp và điển hình là H&M và FDI mang tính đầu tư dài hơi .
Hình thức xuất khẩu là phương thức đơn giản, dễ dàng nhất và chiếm 10% trên toàn cầu và có tính linh hoạt cao ,chịu rủi ro thấp trong hoạt động kinh doanh. H&M chọn phương pháp này giúp việc kinh doanh tại thị trường nước ngoài đỡ áp lực hơn rất nhiều nhưng bản thân họ lại không kiểm soát được các hoạt động kinh doanh ở nước ngoài. Ngành hàng kinh doanh của H&M lại là thời trang, ngành hàng thay đổi nhanh chóng theo thời gian, chịu sự đánh giá đa chiều. Thương hiệu không thể chỉ xuất khẩu và giao hết quyền cho người phân phối trung gian vì đây có thể làm ảnh hưởng đến hình ảnh của thương hiệu.
Chính vì những diễn giaỉ, lý do trên nên lựa chọn tối ưu nhất của H&M trong trường hợp này là chọn phân phối độc quyền qua hình thức là Franchising ( nhượng quyền), thông qua các điều khoản trong hợp đồng cả hai bên cùng xây dựng. H&M vừa có mức độ kiểm soát trung bình vừa thể hiện được bản chất thương hiệu của mình thông qua đại diện tại nước kinh doanh mở rộng. Thương hiệu có được cơ hội tìm hiểu, nghiên cứu mà không chịu nhiều rủi ro, chi phí. Bên cạnh đó, nó còn có thể tạo ra mức lợi nhuận có thể dự đoán được từ các hoạt động nước ngoài. Mức độ ổn định được duy trì dài qua việc trung bình hóa các yếu tố chính: độ kiểm soát, tính linh hoạt. rủi ro, cam kết nguồn lực.
 

Kết quả (Anh) 1:

Distribution channelsa. form of infiltrationForeign Direct Investment (FDI) brings many risks in all its forms, resources and cooperation for the fashion industry should it not fit and H & M is typical and FDI with a long-term investment. Export form is simple, easy method for and 10% worldwide and is highly flexible, low-risk in trading activities. H & M selects this method helps doing business in foreign markets help far more pressure but they did not control the business activities abroad. Products of H & M's fashion, rapidly changing sector from time to time, subject to the reviews. Brands can not only export and delivery of most of the rights for the intermediary distribution as this might affect the image of the brand.Because of these reasons, the 2009 performance on the most optimal choice should H & M in this case is to choose the exclusive distribution through the form is Franchising (franchise), through the terms of the contract on both sides of the same building. H & M is the average level of control both the essence of your brand through the representative in the country of business expansion. The brand has the opportunity to learn, research which is not subject to many risks, costs. Besides, it also can generate profit levels can be expected to be from overseas operations. The degree of stability was maintained over the average of the key elements: speed control, flexibility. risk, commitment of resources.  

Kết quả (Anh) 2:

Distribution

a. Forms of intrusion
plies (FDI) bring a lot of risk in all forms, love resources and cooperation high on the fashion industry, it is inappropriate and typical H & M and FDI anonymous top long-term investment.
Export form is the simplest method, the easiest and 10% globally and have high flexibility, low risk business activities. H & M chose this method helps in doing business in foreign markets help much pressure but they themselves do not control the business activities abroad. Every business sector of H & M is fashion, rapidly changing industries over time, subject to the multi-dimensional assessment. Brands can not only export and allocated distribution rights for intermediaries because this may affect the image of the brand.
Because interpretations, reasons to choose the most optimal of H & M in this case is to choose exclusive distribution form is Franchising (franchise), through the terms of the contract both parties building true. H & M has had average level of control has shown the essence of their brand through business representative in the country expanded. Brands have the opportunity to learn, study and does not take many risks, costs. Besides, it can also generate profits can predict from foreign operations. The degree of stability to be maintained over the medium term the main factor goods: the control and flexibility. risks, commit resources. reasons to choose the most optimal of H & M in this case is the exclusive distributor of select form is Franchising (franchise), through the terms of the contract both parties building. H & M has had average level of control has shown the essence of their brand through business representative in the country expanded. Brands have the opportunity to learn, study and does not take many risks, costs. Besides, it can also generate profits can predict from foreign operations. The degree of stability to be maintained over the medium term the main factor goods: the control and flexibility. risks, commit resources. reasons to choose the most optimal of H & M in this case is the exclusive distributor of select form is Franchising (franchise), through the terms of the contract both parties building. H & M has had average level of control has shown the essence of their brand through business representative in the country expanded. Brands have the opportunity to learn, study and does not take many risks, costs. Besides, it can also generate profits can predict from foreign operations. The degree of stability to be maintained over the medium term the main factor goods: the control and flexibility. risks, commit resources. M had the average level of control has shown the essence of their brand through business representative in the country expanded. Brands have the opportunity to learn, study and does not take many risks, costs. Besides, it can also generate profits can predict from foreign operations. The degree of stability to be maintained over the medium term the main factor goods: the control and flexibility. risks, commit resources. M had the average level of control has shown the essence of their brand through business representative in the country expanded. Brands have the opportunity to learn, study and does not take many risks, costs. Besides, it can also generate profits can predict from foreign operations. The degree of stability to be maintained over the medium term the main factor goods: the control and flexibility. risks, commit resources.
 

Kết quả (Anh) 3:

distributionA. form infiltrationForeign direct investment (FDI) brings the risk of love and cooperation in all forms of resources, the high of the fashion industry, so it is not suitable, the typical M and FDI H long investment.The derived form is a simple method, the simplest of 10% and the occupation of the global and high flexibility, low risk business. Selection method of H & M, to help enterprises get more pressure in the overseas market, M H, but they do not control your business in foreign commercial bank industry is changing fashion industry quickly, with the passage of time, the evaluation by multi dimension. The distribution of the brand is not only the right to export to the intermediary. Because this may affect the brand image.It is because of these reasons, so GIA performances, in the choice of M H the best in this case, the choice of distribution form is through the monopoly of the Franchising (give up) in terms of the contract, the parties jointly established. M & H have a moderate degree of control and display their personality through the brand representative enterprises in the open water. Brands have the opportunity to learn not much, the risk of research costs. In addition, it can create the level of profit can be predicted from the level of activity of foreign long-term stability is maintained at an average of the elements are: the level of control, the calculation of risk function, to ensure that the resources.