customers depends largely on their ability to purchase. On the consumer market, the ability to purchase depends largely on people's income, market prices .... In the capital goods production, purchasing power depends on the size of investment and borrowing ability. In turn, the ability to borrow depends greatly on credit interest rate ...
Facing competitive whirlwind of economies of WTO, enterprises are aware of the product's survival is because consumers decided dinh.Tai Vietnam in recent years competition between domestic goods and foreign goods came so competition between domestic goods and foreign goods came so fierce especially the products with origin from the multinational corporation and Unilever Vietnam is also one of the big hitters in the consumer market, essential goods for daily life of the Vietnamese consumers as Omo washing powder. Omo to Vietnam market consumer goods here are new so there are many opportunities for business and growth in Vietnam is low, high salability.
The overwhelming majority of people with middle income Vietnam low and not high as other countries so as to form its business strategy the company also face some specific difficulties, determined to provide its product categories like suit bag Money from Vietnam
• The growth of the economy are positive (about 6.5% per annum) _ shows the purchasing power of the market is stable.
• Per capita income in 2006 was $ 600 higher incomes should nam_ appropriate tariff policy for products affordable but quality assurance.
• The economic crisis of 2007 has affected a large part to the food, employment on the part of immigrants in cities and big cities throughout nuoc_ consumers tend to spend more carefully, more carefully chosen.
The policy of Vietnam's ministries and build unified Vietnam economy industrialization trends, current Bell; giving priority to attract foreign investment, especially from transnational companies and multinationals such as Unilever to increase budget
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