A company that allows other more dominant firms» to lead the way within the marketplace that it does business in. For example, a smaller business that is a market follower might keep close tabs on the activities at major market leader firms» and seek to copy or improve upon the leader's product releases and marketing efforts.Read more: http://www.businessdictionary.com/definition/market-follower.html # ixzz4IXN71gZv
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