In economic research price is understood as the expression of the monetary value of goods. In business and management is understood simply worth more: the price is the money to spend to get the goods or services there. Normally the price is a very sensitive element in business activities in general and commercial activities in particular by price-related personal interests conflicting between buyer and seller. In Marketing, research is to control prices is the cost factor, analyzes the evolution of the fixed costs and variable costs in relation to the volume produced or purchased. Enterprises not only consider one-sided nature of the price that must study the organic relationship of price with other factors such as product, market, position ... It is particularly interested in the process of laying Price is determined by the valuation objectives. The goal of the business is partly reflected by the target valuation. Enterprises may have profit targets predestined, profit maximization, sales targets ...
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