- Planning and delivering CRM strat

- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
- Work with Retail & internal marketing person to leverage trade program platforms to assist in the launch and communication of new products.
- Assist in gathering of competitive information for market planning purposes.
- Support in organization and coordination of marketing, event and other PR activities
- Generate partnerships with external parties/ industry players to develop joint promotions and collaborations.
- Ensure good communication and coordination between sales team on monthly promotion.
 01/2015 – 12/2015 : Marketing CRM – TokyoMart + Kobe BBQ
(part time).
- Planning and Deploying Loyalty program: (admin system Loyalty report, the monthly membership program)
- Contacting partners sponsored links programs of Tokyomart & Kobe BBQ Restaurant's members;
- -Monitoring the monthly membership program;
- Admin report of Loyalty system (number of old members, new charges, redeem gift);
- Manage programs Loyalty: customer charges & gift redemption monthly;
- Support to resolve questions about the integration problems of the customer.

Kết quả (Anh) 1:

-Planning and delivering CRM strategies across the company, encouraging customer retention and customer loyalty.-Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.-Working closely with all departments to ensure the CRM works effectively for all aspects of the company. -Overseeing direct communications with customers through the CRM.-Monitor and maximise customer lifetime value strategies ensuring maximum profitability.-Ensuring the database is effectively segmented for targeted marketing activities.-Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.-Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.-Work with Retail & internal marketing person to leverage trade program platforms to assist in the launch and communication of new products.-Assist in gathering of competitive information for market planning purposes.-Support in organization and coordination of marketing, event and other PR activities-Generate partnerships with external parties, industry players to develop joint promotions and collaborations.-Ensure good communication and coordination between sales team on monthly promotion. 01/2015-12/2015: Marketing CRM-TokyoMart + BBQ Kobe (part time).-Planning and Deploying Loyalty program: (admin system Loyalty report, the monthly membership program)-Contacting partners sponsored links programs of Tokyomart & BBQ Kobe Restaurant members;--Monitoring the monthly membership program;-Admin report of Loyalty system (number of old members, new charges, redeem gift);-Manage programs Loyalty: customer charges & gift redemption monthly;-Support to resolve questions about the integration problems of the customer.