Can coffee trend of consumers in Vietnam has started to change. They were more concerned to health should shift from roasted coffee to clean coffee at the same time, women also begin to like the drink the coffee shop this modern creation. Especially the young, they like to Western-style stores such as Starbucks or Coffee in Gloria Jeans than in traditional stores.Starbucks than anyone understood this and has the right to have fun because of that. They will be the winner when they let those in the young smelling water tasting coffee that line for the first time, it will follow the aftertaste that person forever.
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