Today, not only Nescafe that any particular product on the market to compete with rivals. In particular, in the environment of globalization multinational corporations can participate in any market that they want. To confirm the brand, gained a foothold in a market outside the product quality, the company should be more strategic to the most market share. One of the strategies is indispensable marketing strategy. Nescafe has done a very good job, they understand the Vietnam from social life to the culture of the Vietnamese people should Nescafe has met the expectations of Vietnamese customers. In many approaches, many different ways to promote Nescafe step to grow in both size and brand, pushing the competitors are always in chase position. That's ethos and global marketing strategy Nescafe.
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