By 1993, although profits but they are still involved in a major program of development. Ford also recognized it complex and strongly competitive, especially the problem of oversupply in the different markets.
Moreover, customers are much more complex, more demanding and conscious more about what is available worldwide. The company has merged operations semiautonomous region of it into a worldwide enterprise only.
Ford tried to change its kind. Escort experience led Ford to realize that a car developed world only needs leadership to achieve the integration necessary - easy to say but not easy to achieve.
The job was done by an infrastructure communication that allows to share and analyze data and make decisions across borders. The infrastructure communication system supports a technical released worldwide, a purchasing system worldwide and is a global conference room.
Ford has begun the process of rethinking the it as a business. Specifically, it
seeks to emphasize the process of creating value for customers as this will provide an opportunity to exploit economies on TG
1 Rethinking the added value of activities focused on customer / customer.
2: Learning organization and how to achieve that status.
3 important role of partnerships
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