The objective factors including culture, society, technology, engineering, economics, natural conditions, infrastructure and economic relations. Here are the factors that a business cannot control it at the same time it has the overall impact to all the business on the market. The study of these factors is not intended to control business it according to his comments that create the ability to adapt in the best way with motor trend.Technology: technical factors affecting require technological innovation in equipment capable of producing products with different quality, productivity and competitiveness, options and provide technology.Natural conditions and the basis of ha: nhieen self condition factors such as climate, weather affects the business cycle in the area, or affect the operation of reserve, preserving the goods. As for the technical infrastructure, the conditions of service for business and production on the one hand to create the basis for favorable business when exploiting the infrastructure of the economy, on the other hand it can also cause chếkhả term investment potential, development of special business-to-business commerce in transport process preservation, distribution, ...Customers: customers who have the need and ability to pay on goods and services that the business enterprise. The customer is an important factor to decide the failure of enterprises in the market economy. Customer needs are plentiful and vary according to each age, gender, income level, customs ... Each client has a characteristic reflection of their shopping process. So the enterprise must have policies to meet the needs of each group accordingly.Soup: opponents include the manufacturer, same business product of the enterprise or business of products likely to replace. Rival soup has great influence on business, competitive enterprise is new, then the possibility exists the opposite legs will be pushed back out of the market, competition helps businesses can enhance their operations to better serve customers, improve the dynamics but always being pushed back.The offer: it's the producers and foreign business that provide goods for enterprises, the provision affecting the business operations of enterprise not small crabs, that in the implementation of the supply contract, the reliability of the quality of the goods, the price , time, location of points as required.
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