Finally, Samsung has paid a huge space for their marketing strategies. Samsung invested heavily in advertising, about 401 million, larger than many of the other competitors, including Apple ($ 333 million). The frequent occurrence of the name Samsung in multiple sports activities and cultural world as the Olympics, Asian Games, ... alongside the big brands like Coca-Cola, IBM ... have contributed bring Samsung into global brands. Moreover, Samsung also regularly signed major advertising contracts; events, campaigns, headlining at the famous venue, attracting many onlookers; Samsung ads and extensive coverage strongly in the media, the Samsung brand dagger deep into public awareness.
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