5.2.2. The marketing mix strategy
Product strategy: Continuous market research, people's demand for additional new products to meet the high quality demands in time, as more product diversification in terms of quantity and species. Additional services at supermarkets such as fast food counters, dining area, coffee .., to meet the many needs of visiting supermarkets.
Strategy Price: Competitive low price with super close international marketing of international corporations large supermarket in the city center.
Distribution Strategy: Expand and strengthen its distribution channels through the network.
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