One of the brands success in adopting strategies to penetrate the market price is C2. When C2 Green Tea newly launched, the price of each bottle of 360ml C2 costs about VND 3,500. This is a relatively low price compared to the market price of ordinary beverage. This product has been successful in attracting one extremely large customer base. After the first time, the price per bottle C2 is raised 4000-4500 URC threw more copper and C2 500 ml of green tea with preferential price of 5000 dong. Just like that until the present time, each 360ml bottle of green tea C2 and C2 respectively 500ml priced copper and 6400dong 5000.
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