+ Changes in the structure of consumption. Today the urban people interested in "delicious food, beautiful dress" rather than "eat no, wearing warm". The life becomes more urgently, hence they consume the products of type "noodle". And the structure of demand has shifted from natural needs constitute a large ratio to spiritual needs are considered more important (today people travel, view art, reading the newspapers became even more). + Changes in how consumer decisions. Democracy is the consumer-related decisions as what to buy? how much to buy? buy when? ... usually all members of family discussions and proposals, not authoritarian decision phenomenon of a person in the family.
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