The purpose of this study is to analyze the business strategy of Starbucks Coffee, namely customer service. Besides, the article will show the importance of customer service for businesses in business. In this study, I used the past tense main sources of historical information những through companies' websites, documents or websites, Annual reports, Newspapers, or online database and so on. I have read very carefully the information and then select Important Dates and analyze added. In today's competitive market, companies not only focus on product quality, competitive pricing, profitability, but also pay attention to customer service. Starbucks Coffee has built one strategy to attract customers in different ways, it has been providing customers with the best services and facilities to please everyone. So, do not ever underestimate the importance of customer service, it can decide the success or failure of your business.
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