The idea of wrapping paper can not new, but if in the future, with the development of science, perhaps a type of waterproof paper and can be put to use in the production of packaging for Coca-Cola.
Because the packaging is the brand media effective and durable should a very important thing is that it should convey the experience of the brand (brand experience) through the texture and overall design. The packaging must be part work in support of the overall expression of the character of the brand.
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