2.3 FORD's overall business strategy:2.3.1. overall global business strategyAbout the 80 's back before car of the 20th century is one of the modern media and the most advanced inventions in human history. with the global economy is slowly growing, demand was open, with potential builders, developed in the u.s., Ford Motor has steadily built a strong dominant Prince in the field of car production at the time, with the international business strategy. If the pressure is not higher production costs, the human needs only a relatively level which is the desire to have a chếic dream car easily for convenient travel through the region, the tendency to prefer big massive vehicles, fuel-saving concept or money did not yet have a strong impact onScience and technology, while well developed but there are still some limitations ... then at which a car by Ford Motor produced seemed a dream can only satisfy with the high class, the abundance of money. International business strategy has brought Ford the huge profit potential and strong competition. But today, the first years of the 21st century, the game has turned around over the face. the world in 2007-2009 has just suffered through the great depression severely economic concept of human perception in terms of the savings, about energy, size, ... was developed to change and the other far from the previous year as the great depression did. Engineering science over time increasingly progressive development steps up a level as far more drastic. The 21st century now is the market for the compact, the sophisticated and versatile chip. Today's environmental problems are and Freemason will increasingly matter hotly across five continents in the world's ... The big change this and along with some small changes and potential changes, global business strategy of Ford also must change in order to adapt and develop to pursue a mission set out right from the start when the Ford formation. So in this 21st century, Ford Motor chose for themselves what strategy? The team will review the global strategy of Ford Motor with two elements of that platform is cost pressure and the pressure to adapt to the environment.a. the pressure reduces costs:Today, when science and technology boom, the United States was no longer held the hegemony of science or economics, then it means that the mainstream industry for America's automobile industry suffered a huge competitive pressures from emerging countries after Japan, Korea, Chinese Etc. That the most formidable competitor for the American car maker that is the Japanese car maker Toyota, Honda and more steadily to promote the competitiveness of the production aspect, low price but fully functional facilities not inferior to anything and sometimes also superior compared to Ford Motor of the United States of America. That's a huge pressure forced his Ford to consider. There was a period of time because you attach head to war lựơc old, asleep on the Ford victory to rivals the boys take advantage of following riders as well with his powerful abilities have crossed sides, giving Ford a row having failed and suffered heavy losses.In a question raised on the yahoo Board that better vehicles "Who is Better? Ford vs. Toyota? "are some of the answers and the evidence was given demonstrating and expressing the perception that its cars Toyota works better than a lot of cars produced from Ford is very much. Price sold a Ford and Toyota have used the difference each other great. "Toyota all the way. That is why their resale value is so much higher. I've had both and the Fords always had more problems. They end up being more expensive because of the maintenance sometimes. " The opinion of a client under the alias Felicia B.(Today the junior Ford's rival, constantly diversifying its products, greatly reducing the cost of production up to from there for the intensive price competition with a range of diverse products. This has been a great competition pressed up Ford motor car magnate.b. local Adaptive pressures.A second element regardless of any multinational company once had stepped into the market would have to think about this. Philip Kotler for that misconception to think that customer desires, needs the world as well as domestic clients is the kill factor on the success of the company. So with Ford, too. Over time the consumer is influenced by the concept just to keep the new bulky is beautiful is powerful. Today, even the Western region itself, where the source stemming of the conception to the beautiful new, along with the world has moved to the tiny paws concept, compact, convenient, elegant new is nice. This concept, the more powerful and more pressure for any manufacturer in Oriental countries as Japan, South Korea, etc. The manufacturer would ever set foot, sustained growth in this market they must change and adapt with the market there. A simple example of adaptation for each geographical location, my love, the human trend in every local that is positive steering position. If the United States left hand drive ' clients are now in England EU then right hand drive ' conversely. If the relatively cold climate in the u.s., the heaters are important factors in the car, in the typical hot country as Vietnam or other African Nations then see out the car heater element to change. Therefore, Ford car manufacturing sector under pressure to accommodate the relatively high rates in the area. Based on the section on which the team presented the environment, competitive advantages, this section is based on two factors, that is pressure on costs and local adaptation, the research team identified a global business strategy of Ford that is transnational strategy.By transnational strategy will help Ford Motor developed on the world market in this context. Ford Motor continued to follow the General competitive strategy that is the main difference turns focus to make up the difference, enjoy, a stroke of inspiration only in Ford in the client. Ford Motor with the four main brands it's Ford, Lincoln, Mercury, Volvo and the main types of products such as cars, hybrid cars, trucks ... in order to serve its customers. We at Ford-branded vehicles be concentrated under low-cost strategy to compete with the relevant items of the other competitors like Toyota, General Motor, Honda etc. On the other hand Ford still has the big separate difference embraces. That is the confidence of clients in every kind of truck transport, lines F and E-series items is thought to be the strength of the Ford can hardly compete through the year. That is the line of high end luxury brands such as Volvo in Europe; Lincoln, Mercury of the Americas and the Middle East. .. it's interesting class, unique style that Ford is giving its customers.On this basis should Ford pursuit competition as distinct focus and transnational strategies to build competitive advantage with other junior competitors in the industry right here in the u.s. and countries around the world. The price is slightly better among Ford's product with a competitor that's part compensate for the inherent point that Ford wants to bring.
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