4Ps is a good platform to help business leaders understand the components of a marketing strategy. 3Cs back giving a different view, build marketing strategy to gradually captured the loyalty of customers. To have a successful marketing strategy, enterprises should take the customer's loyalty as a goal. Through the 3Cs, businesses can understand and even anticipating these criteria, tended to make the customers become more loyal to me. And then using 4Ps to set policies on products, pricing, distribution and promotion of the best direction. Companies like Google, Toyota, Starbucks or Apple has realized long ago that identifying and forecasting the elements that customers preferred (preferences) is extremely important, and they have built successful marketing strategies based on these projections.
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